MKT621 Midterm Past Papers

MKT 621 Grand Quiz 2020 share by virtual university Students will help you with the preparation of your Grand Quiz. Here you can also find all subjects solved Quiz, midterm solved papers, and much more stuff.

MKT621 MIDTERM PAPER SHARED BY STUDENT
MREPLY BY IRFE ON JANUARY 19, 2015 AT 12:46AM
MCQs were mostly from previous papers.
1.Define with example a problem solving strategy before going to solution. (3 marks)
2. working in financial depart of an advertising agency, how will you contribute in cost effectiveness of an ads
promoting company. (5 marks)
3. Explain the stages of product life cycle and give the example of any product that are near to decline or
obsolete. (5 marks)MKT621 MidTerm Paper shared by Student
MKT621 MIDTERM PAPER SHARED BY STUDENT
REPLY BY BAKHTYAR AUSTIN ON JUNE 25, 2015 AT 11:31AM
Yesterday was my paper of Advertising and Promotion. The paper was very easy. Total there were 23 questions,
out of which 18 were mcq’s, mostly from the file uploaded by Faheem bhai. Two questions of three marks
1-How internet has affected the magazines (3) marks
2- Develop Innovation-Adoption model (3) marks…..page 39 of hand outs
Three questions of 5 marks

1-Characteristics of copy writer (5) marks
2- A scenario was given and SWOT ANALYSIS was to be identified that what are the strengths,weaknesses,
opportunites and threats? (5) marks
3- if you are the manager in finance department of an advertising company, how will you help your customers?
(5) marks.
MKT621 MIDTERM PAPER SHARED BY STUDENT
MY TODAY PAPER MKT621.
Which one of the following media is more effective to promote agriculture products?
►Radio
►Internet
►Newspaper
►TV (CLASSIFICATION OF ADVERTISEMENTS — P # 5)
2
Which of the following product differentiations based on customers’ perception can be defined
as: “No obvious difference but informs people aboutthe difference”?
►Perceptible
►Imperceptible
► Induced(P # 4)
►Persuasive
3
Which one of the following methods can be used to determine the advertising budget?
► Competitive parity method(P # 24)
►Rating method

►Gross percentage method
►Ratio method
4. Which one of the following is the part of post-campaign evaluation in an advertising research?
►Media Schedule
►Assess Effectiveness
►Coincidental Surveys
► Brand Tracking(P # 28)
5. ROPE is a problem-solving strategy and it stands for:
► Research, Objective, Programming, Evaluation (
►Research, Objective, Problem, Evaluation
►Research, Objective, Promotion, Evaluation
►Resource, Objective, Promotion, Evaluation
6. “Technological advances, shifts in consumer tastes and increased competition can reduce the
demand of a product”. This threat can arise mostly in which of the stagesof PLC (Product Life Cycle)?
►Introduction
►Growth
►Maturity
► Decline (Sales decline for many reasons, including technological advances, shifts in consumer tastes, and
7. If a beverage company says, “We probably become theleader of beverage industry in next year”.
Which one of the following appeals company has usedin this advertisement?
ˇˇPuffery
ˇˇWeasel claim (P # 8)

ˇˇShock ad
8. ROPE strategy is one of the old problem-solving techniques and it was proposed by:
ˇˇKleeppner
ˇˇJohan Martson
ˇˇJerry Hendrix (P # 42)
ˇˇE.K. Strong
9. Which section of an advertisement copy provides information about the brand name or
trademark of the company?
►Headline
►Body copy
► Signature (P # 52)
►Illustration
10. Question No: 30 ( Marks: 1 ) – Please choose one
Which of the following advertising agencies offers both creative & media services with research
to its clients?
►Creative agency
►Full Service agency
►A Composite agency (P # 41)
►Media Independent agency
11. Keep in mind the creative process of advertising, which of the following means; taking the
information, working with it and thinking about it in the mind.
►Immersion

►Incubation
►Verification
►Digestion
12. “Technological advances, shifts in consumer tastes and increased competition can reduce the
demand of a product”. This threat can arise mostly in which of the stages of PLC (Product Life
Cycle)?
►Introduction
►Growth
►Maturity
►Decline
13. Nestle gave an advertisement, “Nestlé’s makes the very best chocolate,” which one of the
following claim they have used in this advertisement?
Select correct option:
Puffery
Weasel claim Page No.8
Shock ad
Emotional ad
14. • MKT-621 MCQS
•
• 1) The process of translating thought into a symbolic form is known as
• ___________.
• A- Encoding

• B- Feedback
• C- Noise
• D- Decoding
Explain the medium and its characteristics.3
Explain the top down and bottom up approach.3
Explain the persuasive and write the five points of persuasive through the medium and message. 5
SWOT analysis.5
What is copy writer and explain the task of copywrite.5